Labour's Mayor of Liverpool, Joe Anderson, kept an election promise yesterday when the first cruise liner for 40 years departed from the Pier Head.
Before becoming Leader of the Council in 2010, Joe promised that if elected he would negotiate with Government for Liverpool to have the right to operate 'turnaround' cruises from the Pier Head.
Last month, Joe won his campaign, and the ships are now lining up to dock in Liverpool.
And yesterday, standing in front of the Ocean Countess, Joe addressed passengers and crew at the dawn of a new era in Liverpool's maritime history.
Joe Anderson said: "I promised I'd bring cruises back to Liverpool. I'm delighted to have kept that promise."
"Each cruise sailing from Liverpool brings £1million into the local economy. The people on these cruises use our hotels, our restaurants, our shops. The money they spend in our city will boost the local economy and create jobs."
"We've got a busy cruise season lined up. And already, major cruise operators are talking to us, keen to have their ships sailing out of the spectacular setting that is Liverpool's Pier Head."
"I can't think of anywhere better to start or end a cruise than Liverpool. I know hundreds of thousands of eager cruise liner passengers think the same thing."